Employer Branding: Top 8 Career Pages
Career webpages should express not only how unique your company is, but also refer to the type of candidate you hope to attract.
It is a good practice to share on your career page information about the company, recruitment process, team, company culture. This could be one of the main arguments for candidates when choosing a job.
Tips and Tricks for the perfect career page
#1 Separate the consumer brand from the employer brand. Don’t forget to target your audience: graduates, professionals, etc.
#2 Employees’ video reviews: no one is as much convincing as potential colleagues. You can also make funny videos from everyday company life or success stories of your employees
#3 Tell the candidates about what you are ready to teach them and how do you want to invest in them.
#4 There is never too much creativity. You can be inspiring, surprising, and…even shocking
#5 Be honest and talk about your mission in such a way, that candidates would want to be a part of it